Client-Side Tracking vs. Server-Side Tracking

Client-Side Tracking is the typical tracking method that almost all websites currently use. Almost every action takes place in the visitor’s browser. When a visitor visits our websites, Google Tag Manager (if installed) runs through the browser (e.g. Google Chrome or Safari), reads the data layers (if installed), and sends requests to 3rd parties along with the related data attached to it. If you are not familiar with the classic Google Tag Manager and data layer concept, you can watch this video.

Client Side Tracking Shopify

Client-Side Tracking is the typical tracking method
that almost all websites currently use.

Learn More on Client-Side Tracking vs. Server-Side Tracking
Server SIde Tracking Shopify
Server-Side Tagging

The data collection and processing happen
on your server.

Learn More on the Benefits

User visits a collection/category page

dataLayer includes all the product details that are visible on that page

dataLayer includes all the product details that are visible on that page

Google Tag Manager processes the dataLayer and breaks that into pieces of data such as product ID, name, price, etc

Google Tag Manager sends the requests/data to Google Analytics as a ProductView event

In this way, you can see which products are viewed on your Google Analytics reports. The same happens when a user clicks on a product on the collection/category page; in this case, GTM sends a ProductClick request to Google Analytics.

And this flow continues with;





Purchase Events

This is the data processing path to generate this kind of e-commerce reports
Data processing path to generate this kind of e-commerce reports

All the operations described above take place in the visitors’ browser. All requests are sent via the browser, and also Google Tag Manager, Analytics and most 3rd parties leave a cookie in the visitor’s browser. These tracking cookies primarily enable the visitor to be recognized when they visit the website again.

For instance, if the visitor clicked on an Ad on Facebook and visited the website, the visitor's FB Client ID is stored in a cookie on their browser. In this way, Facebook will be able to relate/attribute the visitor with the purchase. Thus, the advertiser will know which campaigns/ad groups are working better and bringing more purchases.

Cookie In The visitor’s Browser
Server Side Tagging

On the other hand, if the visitor is using an ad blocker, none of this will happen. You will never see this visitor in your reports and you will never know which campaign/channel brought that particular purchase. Also, you won’t be able to run proper remarketing campaigns because Safari (especially in-app Safari) stores cookies for a very short time and doesn’t even allow 3rd party cookies. For this reason, Facebook or Google Tag Manager can no longer leave cookies on your visitor’s browser. That’s where the server-side comes into play.

On server-side tagging, you have a specific Google Cloud server (preferably your own Google Cloud server). All requests from your website are sent ONLY to your Google Cloud server. And the ONLY cookie left in the user’s browser is the First-Party-Cookie.

1st Party Cookie

Cookie from your own website or your own server

3rd Party Cookie

Cookie from,

Because the requests are sent to your own server, ad blockers won’t block it. Also, since the cookies are the 1st parties, they are not deleted immediately. Your Google Cloud Server is sending the requests to the 3rd parties, and your 1st party cookie already stores the necessary information.

One-Time Fee - Including Setup, Validation, Support and, Training

Analyzify Server-Side Tagging is a great deal. We will set up everything for you, validate, deliver, maintain and train your team.

Analyzify Server-Side
Tagging Add-on

One-time fee per storeBook a Demo
What's included:
  • Google Cloud Server-Side Tagging Instance Setup
  • Google Tag Manager Server-Side Setup
  • Google Analytics (UA + GA4),
  • Google Ads Server-Side (Enhanced Conversions),
  • Facebook Conversion API Setup
  • Data Validation / Custom Adjustments
  • 12 Months Support
  • 2-Hours 1-on-1 Data & Server-Side Tagging Training
We do offer a complete server-side tagging setup that includes server-side GTM, Analytics, Google Ads, and FB Conversion API. We ask you to create a Google Cloud account and then do your complete server-side tagging on your account.
Just like the regular version of Analyzify, our server-side tagging setup will be served under your properties. We will not collect or pass any data to our properties. All the data will flow into your Google Cloud and GTM accounts. Our team will be responsible for the setup and validation.
The server-side tagging works on top of your regular data analytics setup. You need to have a solid data analytics setup, data layers, and web-GTM container to run the server-side tracking. That’s why it is an add-on to our core version.
Analyzify Server-Side Tagging add-on costs $1390 one-time fee for setup, service, and support. The core version of Analyzify is $179. Analyzify costs are a one-time fee and it comes with 1-year support. You will need a Google Cloud Account to run the server-side tagging and it comes with a $300 free credit. Depending on your traffic, Google Cloud account it might cost between $60 - $90 /month.
The Server-side tagging is a whole another concept. It doesn’t only include Facebook Conversion API - but it also makes Google Tag Manager (sGTM), Google Analytics, Google Ads work through the server. It overcomes ad blockers and the Safari’s and iOS’ cookie lifetime limitations. Last but not least, it sends more data to Facebook (compared to the native integration) so the event match rates go higher.
It is explained in-depth in this article.
After the initial setup, we have a data validation phase where we send all the data into staging properties and cross-compare it with the original data. We move your setup to production once we are 100% sure. The total process takes 5 to 7 days.
If you already have the core version of Analyzify on your Shopify store, just go ahead to the app settings and Get Started on the Server-Side Tagging add-on. Else, you can start with Analyzify and you’ll have the option to purchase the add-on after your setup is complete.

What Our Clients Said About Analyzify

We are thrilled to have many happy clients. You can also check the public reviews on Shopify App Store.

"So glad we went with Analyzify. Amazing value and a super helpful tech team who spotted a bunch of tracking disasters and fixed them. Really happy :)"


"These guys are the real deal; we had thrown everything at our disposal for fixing our Google Analytics tracking issues with our shopify store but nothing worked. They not only fixed the GA tracking but also setup GA4. Absolutely amazing"

Avengarde Global

"The analyzify team went beyond just installing G4 through tag manager. When I was trying to do it myself I realized that i needed to spend a lot time on figuring out what events, triggers and tags to install. If i were to do everything that analyzify did i would have had to spend days just learning how and what to do. The video that explains everything that they did and the suggestions given are the icing on the cake. Thank you!"


"Great app, amazing support, very happy with the purchase. It's great to finally have the proper GTM set up, only regret is that we didn't discover this app sooner. Thanks to the whole team!"

Dog's Lounge

"Amazing customer service and the whole Analyzify team is fantastic, really helped iron out some reporting issues after the iOS updated which helped BIG TIME! Thanks so much Analyzify team!"

Alpha Sole

"You are not just getting a clever app that will save you hours of setting up your analytics but also the amazing customer service. They are super helpful and ready to answer any question you may have. I am very happy with the purchase. Thank..."

Cream Chargers NZ

"This is an analytics powerhouse of a service. Amazing people who over-deliver on everything.. Best investment we have made in understanding our stores performance."

Naturally Boosted

"Great plugin to have all the data on your Store and the various visitor behaviors! (and therefore do very powerful marketing actions) The support is fantastic, they customized everything for my store! Super recommended! "

Olio Sommariva

"After another app completely messed up and shopify failed to resolve we had approached Analyzify where we not only had solved the problem of the tracking but also now have much ore detailed Analytics , great app great support and after sales support. "

Kichri Store

"I have been working with these guys for a few weeks now, and absolutely nothing short of amazing! The support is above and beyond anything I've received in any other app, and the product opens up so much data and information to drive the growth and success of the business, its hard to believe at first. The data is instantly relevant, and actionable. In todays marketplace with everyone moving to online, this is the edge businesses like mine need to stand out, and the Analyzify team have been with me every step of the way. Awesome, Amazing, Insightful and a probably the best value on the entire Shopify App Store. "

CB Music Centre

"Great app and great support. They set up our GTM and Google Analytics 4 accounts and even made an educational video call with us to show how we can benefit from GA4. Highly recommended. "

Dirty Boots & Messy Hair

"Such a helpful team behind this app. They helped me get started and went above and beyond to get us setup how we wanted. Thanks!!. "


"Our store has a complex setup with a few external domains. The app worked great with Google Tag Manager and Analytics 4. The support also helped us with cross domain tracking very much. "

Vanmate Van Alarms & Van Security

"We wanted to get greater control over event tracking via GTM to improve our understanding of how customers are interacting with our store. We struggled with the frankly complicated setup until we came across Analyzify. It has been the perfect solution for our requirements and the dev team are truly outstanding. They patiently answered our queries and have been quick and efficient in resolving our support requests. Wonderful product by an even better team, highly recommend them if you wish to understand your customers better and boost your sales! "

My Scoot