Shopify’s native reports will not be enough to run and optimize professional marketing campaigns. Shopify provides you a simple report interface with the most basic data. You need an advanced tracking & reporting setup to maximize your ROI.
Analyzify tracks too many events/actions that Shopify native integrations will not do such as product list visits, product list/category clicks, etc.and it comes with the new version of Google Analytics, GA4 along with the current setup -which is not supported in the native integration. Analyzify also provides you a well-designed dataLayer which means you could extend your 3rd party implementations with other marketing partners with ease. Analyzify offers you a direct support to configure your GA account to get the best from Analyzify like content grouping, custom dimensions, goal setup, etc. Last but not least, Analyzify comes with a detailed Google Data Studio report where you can see all the important reports in detail.
Analyzify will provide you a pre-built Google Tag Manager Container with your information and tracking IDs inserted in it. What you will only need to do is importing that into your Google Tag Manager account and publishing the changes. It is a 5 minutes process. You can watch our video tutorial.