Google Tag Manager - Shopify Integration
Our research proved that all top Shopify stores use Google Tag Manager, also known as GTM. Shopify doesn’t have a native integration with Google Tag Manager. So you either need to use a Shopify app for the GTM integration or you need help from developers and data specialists.
We will touch base on all possibilities on this page and arm you with the information and tools!
Every piece of data matters in e-commerce. You want to track every possible action such as add-to-cart, add-to-wishlist, purchase, video actions, and many others. Not only to track but you also want to share it with 3rd parties such as Facebook Pixel and Google Ads to get a better ROI with your Ads. GTM is your best friend for all of this.
We are more than happy to show you how you can add the Google Tag Manager container to your Shopify store. As Shopify doesn’t have a native integration, there are two options to move on here. We have both video and text tutorials on the following topics:
- Method 1: Setup GTM on Shopify editing the code (without an app)
- Method 2: Using an app to set up GTM on Shopify
Shopify Google Tag Manager apps are very important if you want to have a solid, accurate, and in-depth reporting, measuring, and data-processing structure for your store. Google Tag Manager (GTM) is a huge help to collect data and to manage the marketing/tracking tags from one.
Google Tag Manager is an essential tool for Shopify stores. It allows you to manage all the marketing/tracking tags from one place - without needing a developer.
That's why we have prepared this FREE Shopify - Google Tag Manager Course. We wanted to give you a complete solution from intro to advanced - using Google Tag Manager for your Shopify store and learning this magical tool, called GTM.
Analyzify is a great deal - it doesn’t have any ongoing costs. Our price includes the app, custom setup, and world-class support.
- Do-It-Yourself Setup Option
- Done-For-You Setup Option
- Data Analytics Audit & Strategy
- Advanced dataLayers
- Complete GTM Setup
- Google Analytics 4 Setup
- FB Pixel, Ads Conversions
- And 10+ built-in tags
Analyzify works great over 30 stores now and rapidly growing. All of our clients are very happy as seen in our client reviews. We are happy to take necessary actions unless there are case-specific problems. Data can never be 100% accurate for many technical reasons. However, it should be over 95% consistent.
We assure you we will take action in case the results are not accurate and bring the data to the best possible point. We are happy to do a manual approach as well. We care about our customers.
Last but not least, we offer a full refund guarantee. You can send your questions directly to us in case you have any.
It is normal the product and other details in your reports are missing because the Purchase Event is only sending the purchase data. The complete GA4 e-commerce setup requires a more complex structure and preferably through Google Tag Manager (GTM).
If you are familiar with the code, you can try adding other details into your Purchase Event code as well. It will require some testing as there is no easy solution to work in all stores, as mentioned in our tutorial.
Alternatively, you can purchase our app, and it will give you all e-commerce reports in-depth and many other user-based reports. The data will pass through Google Tag Manager (GTM), so you will have the opportunity to use it in other channels (Ads, Facebook Pixel, etc.) as well.
Our team will help you with the setup. We also have an offer* of complimentary 1 hour individual GA4 & GTM training with our expert.