Google Tag Manager - Shopify

Shopify GTM

Google Tag Manager - Shopify Integration

Our research proved that all top Shopify stores use Google Tag Manager, also known as GTM. Shopify doesn’t have a native integration with Google Tag Manager. So you either need to use a Shopify app for the GTM integration or you need help from developers and data specialists.
We will touch base on all possibilities on this page and arm you with the information and tools!

why shopify gtm

Why use GTM on Shopify

Every piece of data matters in e-commerce. You want to track every possible action such as add-to-cart, add-to-wishlist, purchase, video actions, and many others. Not only to track but you also want to share it with 3rd parties such as Facebook Pixel and Google Ads to get a better ROI with your Ads. GTM is your best friend for all of this.

how to setup gtm

How to Set up
Google Tag Manager on Shopify?

We are more than happy to show you how you can add the Google Tag Manager container to your Shopify store. As Shopify doesn’t have a native integration, there are two options to move on here. We have both video and text tutorials on the following topics:

  • Method 1: Setup GTM on Shopify editing the code (without an app)
  • Method 2: Using an app to set up GTM on Shopify
shopify gtm apps

Shopify - Google Tag Manager Apps

Shopify Google Tag Manager apps are very important if you want to have a solid, accurate, and in-depth reporting, measuring, and data-processing structure for your store. Google Tag Manager (GTM) is a huge help to collect data and to manage the marketing/tracking tags from one.

shopify gtm datalayer

Shopify dataLayer for GTM

dataLayer is one of the most important concepts of the data tracking & analytics topic. We prepared a special code block for you that will allow Google Tag Manager to read/process your purchase data.

shopify gtm course

Google Tag Manager - Shopify Course

Google Tag Manager is an essential tool for Shopify stores. It allows you to manage all the marketing/tracking tags from one place - without needing a developer.

That's why we have prepared this FREE Shopify - Google Tag Manager Course. We wanted to give you a complete solution from intro to advanced - using Google Tag Manager for your Shopify store and learning this magical tool, called GTM.

Shopify App for Data-Analytics

What Analyzify Can Do For Your Store

Analyzify is an all-in-one Shopify data-analytics app that takes care of all of your data collection and tracking needs for your Shopify store.

A Complete GTM Setup

We have a pre-built container that includes all you need.

Google Analytics 4

The recently launched GA4 and all cool GA4 features are supported.

30+ Pre-Built Tags

FB Pixel, Google Ads, Linkedin, Twitter, Pinterest, Klaviyo, and many others.

Data Analytics Audit & Setup

Audit your current data analytics & set up according to your unique needs.

One-Time Fee - Including the App, Setup, Support

Analyzify is a great deal - it doesn’t have any ongoing costs. Our price includes the app, custom setup, and world-class support.

One-time fee per storeInstall Now
What's included?
  • Do-It-Yourself Setup Option
  • Done-For-You Setup Option
  • Data Analytics Audit & Strategy
  • Advanced dataLayers
  • Complete GTM Setup
  • Google Analytics 4 Setup
  • FB Pixel, Ads Conversions
  • And 10+ built-in tags
Shopify’s native reports will not be enough to run and optimize professional marketing campaigns. Shopify provides you a simple report interface with the most basic data. Shopify’s native integration doesn’t support Google Tag Manager, Google Analytics 4, and many other related parties. You need an advanced tracking & reporting setup to maximize your ROI.
Definitely, yes! We offer a Done-For-You setup option at no extra cost. Furthermore, Analyzify will provide you a pre-built Google Tag Manager Container with your information and tracking IDs inserted in it. What you will only need to do is importing that into your Google Tag Manager account and publishing the changes. It is an 8 minutes process. We have detailed video tutorials for each step.
Definitely yes. Our team will complete your GTM & GA4 & Analyzify setup at no extra cost. You will just need to provide access to our team.
We have been working in the data analytics field for more than 5 years and we built Analyzify because we helped many Shopify clients with their data problems.

Analyzify works great over 30 stores now and rapidly growing. All of our clients are very happy as seen in our client reviews. We are happy to take necessary actions unless there are case-specific problems. Data can never be 100% accurate for many technical reasons. However, it should be over 95% consistent.

We assure you we will take action in case the results are not accurate and bring the data to the best possible point. We are happy to do a manual approach as well. We care about our customers.

Last but not least, we offer a full refund guarantee. You can send your questions directly to us in case you have any.
Analyzify is perfectly compatible with non-Shopify Plus stores as well. Purchase tracking and other user behavior metrics/reports are so crucial and you will still have a majority of the events/reports. The only limitation that regular Shopify stores have is NOT being allowed to edit the checkout process. Google Tag Manager and all other tracking codes will still WORK on every page + order processed (thank you page) but the checkout steps won’t be included.
We aimed to create this free tool to record sales & revenue data to help your marketing ROI and receive better GA4 E-commerce reporting.

It is normal the product and other details in your reports are missing because the Purchase Event is only sending the purchase data. The complete GA4 e-commerce setup requires a more complex structure and preferably through Google Tag Manager (GTM).

If you are familiar with the code, you can try adding other details into your Purchase Event code as well. It will require some testing as there is no easy solution to work in all stores, as mentioned in our tutorial.

Alternatively, you can purchase our app, and it will give you all e-commerce reports in-depth and many other user-based reports. The data will pass through Google Tag Manager (GTM), so you will have the opportunity to use it in other channels (Ads, Facebook Pixel, etc.) as well.

Our team will help you with the setup. We also have an offer* of complimentary 1 hour individual GA4 & GTM training with our expert.
Analyzify tracks too many events/actions that Shopify native integrations will not do such as product list visits, product list/category clicks, etc. and it comes with the new version of Google Analytics, GA4 along with the current setup -which is not supported in the native integration. Analyzify also provides you a well-designed dataLayer which means you could extend your 3rd party implementations with other marketing partners with ease. Analyzify offers you direct support to configure your GA account to get the best from Analyzify like content grouping, custom dimensions, goal setup, etc. Last but not least, Analyzify comes with a detailed Google Data Studio report where you can see all the important reports in detail.