Top Google Tag Manager Apps on Shopify App Store

Google Tag Manager (GTM) helps you collect data and manage  marketing/tracking tags for your Shopify store.

Shopify Google Tag Manager Apps are crucial to develop a robust, accurate, and in-depth reporting, measuring, and data-processing structure for your store.

Let’s focus on why you need a Shopify Google Tag Manager app, and then explore some of the best Shopify GTM apps here.

Why You Need a Shopify Google Tag Manager App

Here is a list of benefits that a Shopify GTM app can provide:

  • Installs GTM container in your store
  • Sets up advanced dataLayers in your store
  • Sets up ProductImpression, ProductClick, AddToCart, RemoveFromCart,
  • Checkout, Purchase, and many other events using dataLayers
  • Includes relevant data to each event (e.g. - the name and ID of the product that was added to the cart)
  • Creates a Google Tag Manager container for your Shopify store
  • Inserts important custom events and custom variables in your GTM account
  • Sends your data to the related third parties such as:
  • -Google Ads conversion tracking,
  • -Google Ads Remarketing setup,
  • -Facebook Pixel Purchase, Page View, AddtoCart and relevant events,
  • -Google Analytics 4 and e-commerce tracking,
  • -Universal Analytics,
  • -Klaviyo, Hotjar, Tiktok and many other related parties.

We have reviewed the top 5 Shopify Google Tag Manager apps you can try:

Best Shopify Google Tag Manager Apps – Comparison

Sr No. App Name No. of Reviews Avg. Ratings Pricing Plans
1 Analyzify 248 4.9 $749 one-time charge
2 Easy Tag ‑ GTM & Data Layer 94 4.9 $349 one-time charge
3 GTManager 28 4.3 $20/month
4 Elevar Conversion Tracking 119 4.3 $150/month
5 Littledata ‑ Revenue Tracking 108 4.5 $99/month
1

Analyzify

Learn more & join over 2000+ Shopify merchants that have trusted Analyzify’s end-to-end data analytics solution including audit, done-for-you setup, and data validation.

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Analyzify

Avg. Rating

4.9 (248 reviews)

Price from

$749 one-time charge
2

Easy Tag ‑ GTM & Data Layer

Easy Tag ‑ GTM & Data Layer simplifies the installation of Google Tag Manager (GTM). It allows easy tracking and optimization for marketing campaigns, using a pre-built data layer that captures events and variables on a Shopify store.

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Easy Tag - GTM Data Layer

Avg. Rating

4.9 (94 reviews)

Price from

$349 one-time charge
3

GTManager

GTManager helps Shopify stores manage tags without coding or waiting for updates. Its design allows merchants to update tags instantly and provides automated installation for various platforms.

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GTManager - Shopify

Avg. Rating

4.3 (28 reviews)

Price from

$20/month
4

Elevar Conversion Tracking

Elevar Conversion Tracking app for Shopify offers server-side tracking for direct-to-consumer (D2C) brands to track conversions. By employing a data layer combined with server-side tracking, the app connects & sends data to 40+ destinations.

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Elevar - Google Tag Manager - Shopify

Avg. Rating

4.3 (119 reviews)

Price from

$150/month
5

Littledata ‑ Revenue Tracking

Littledata Revenue Tracking helps Shopify stores track revenue and optimize marketing channels. Capturing important ecommerce conversion, it allows for integration into popular tools like Google Analytics 4.

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Littledata - Shopify

Avg. Rating

4.5 (108 reviews)

Price from

$99/month