April 2022 Update: We have released a new toolkit and a video tutorial for Shopify merchants to
- Add Google Tag Manager on their store
- Install Shopify Data layers (product + purchase)
- Get a pre-built GTM container
- Set up Google Analytics 4 e-commerce tracking through GTM
- Validate the Shopify GA4 setup.
- Learn how GTM works and how they can benefit.

Shopify GA4 Kit - Complete Tutorial on Youtube
Learn how you can implement the Shopify GA4 Kit on our in-depth, complete, step-by-step tutorial on Youtube.
Google Tag Manager Course for Shopify
We have also been working on a Shopify - Google Tag Manager course, a free Youtube video series solely focused on Shopify data-Analytics. We will provide a series of tutorials for Shopify stores that want to empower their analytics setup. The curriculum:
- Intro to Google Tag Manager (GTM)
- Why Google Tag Manager for Shopify Stores
- Google Tag Manager Essentials (Tags, Triggers, Variables)
- Google Analytics 4, Facebook Pixel, and Universal Analytics Setup through GTM
- Checkout dataLayer Setup on Shopify
- Set up Google Ads and Facebook Pixel Conversion Tracking
- Debug & Validation through Google Tag Manager for Shopify stores
We are pleased to present this video course at no extra cost through our Youtube channel.