Definitely, yes! Our tool is totally beginner-friendly and we have detailed video guides for you at each step. Our support team is also more than happy to jump in and execute the needed steps on your behalf if you run into any trouble.
Analyzify will deliver a pre-built Google Tag Manager container with your information and tracking IDs inserted in it. What you will only need to do is to import that GTM container into your Google Tag Manager account, and publish the changes. It is approximately a 15-minute process, and you’ll be presented with detailed video tutorials for each step.
Definitely yes. You can always use the variables and triggers in Analyzify’s GTM container to make new tags according to your needs.
GTM has countless benefits, but its main purpose is to help you manage your marketing / tracking pixels from one place without needing a developer.
By using the same data sets, you can set up Google Analytics 4, Google Ads conversion tracking, Bing pixels, and many others. Check out our related post to learn even more benefits.
A data layer is a JavaScript object that collects data on your website in a standardized way. You can learn more about data layers and their use for Shopify merchants in this video.
Just like the regular version of Analyzify, our server-side tagging setup will be served under your properties. We will not collect or pass any data to our properties. All the data will flow into your own Google Analytics, Google Cloud and GTM accounts. Our team will be responsible for the setup and validation.
Technically no, but practically, yes. You can use GTM without using data layers, but if you do that, you won’t be able to pass specific data (e.g. product ID, name, order total revenue, etc.).
You can only use the general tags like Google Analytics 4 – which works on all pages. However, you can’t use Google Ads Conversion Tracking properly, because you again need some information like the order ID, revenue, currency, and a few others.
Analyzify provides open-source data layers for Shopify merchants.
Definitely yes. GTM is useable for non-Shopify Plus stores as well. You can add the GTM container to theme.liquid file and order processing additional scripts.
The only limitation that regular Shopify stores have is NOT being allowed to edit the checkout process due to checkout.liquid file limitations.
Purchase tracking and other user behavior metrics/reports are so crucial and you will still have a majority of the events/reports.
Google Tag Manager and all other tracking codes will still WORK on every page + order processed (thank you page) but the checkout steps won’t be included.
We will walk you through Analyzify, show how it works and what you can achieve.
We are happy to answer your questions during the call.
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