Yes! GTM has the Google Ads conversion tracking tags, and you just need to add the data layers on your "thank you" page, and then use GTM's Google Ads conversion tag to pass the relevant data.

We also have a video tutorial series on Youtube for this specific topic, so be sure to check it out.

You can view your store's source and search for a line starting with "GTM-". The container's code snippet should be visible if you have GTM already installed in your store.

If you do have it installed, just mark the related section during your onboarding, and Analyzify will take care of the rest.

If you don't have it installed, worry not, as Analyzify will do it for you.

GTM has countless benefits, but its main purpose is to help you manage your marketing / tracking pixels from one place without needing a developer.

By using the same data sets, you can set up Google Analytics 4, Google Ads conversion tracking, Bing pixels, and many others. Check out our related post to learn even more benefits.

Definitely, yes! Our tool is totally beginner-friendly and we have detailed video guides for you regarding each step. Our support team is also more than happy to jump in and execute the needed steps on behalf of you if you run into any trouble.

Analyzify will deliver a pre-built Google Tag Manager container with your information and tracking IDs inserted in it. What you will only need to do is to import that GTM container into your Google Tag Manager account, and publish the changes. It is approximately a 15-minute process, and you’ll be presented with detailed video tutorials for each step.

Yes! Analyzify is totally a beginner friendly app, and you don't need to have any prior technical knowledge. We offer technical guidance, FAQs, and video tutorials on each step, and our support team is always just one message away!

Analyzify is perfectly compatible with non-Shopify Plus stores. Purchase tracking and other user behavior metrics & reports are incredibly crucial for any store, and you will still have a majority of the events/reports with a regular plan.

The only limitation for regular Shopify stores is that they are NOT allowed to edit the checkout process. So, Google Tag Manager and all the other tracking codes will still work on every page, including the order processed page (aka. "thank you" page), but the checkout steps won’t be included.

A data layer is a JavaScript object that collects data on your website in a standardized way. You can learn more about data layers and their use for Shopify merchants in this video.

Definitely yes. You can always use the variables and triggers in Analyzify's GTM Container to make new tags according to your needs.

Analyzify is designed to be a beginner-friendly tool. Therefore, it provides you with a video-guided, well-explained onboarding & setup process.

Still, keep in mind that we are more than happy to give you a hand if you ever need our help with the setup. You will just need to give access to our team for your store and Google properties, and we will complete your GTM, GA4, and Analyzify setup at no extra cost.

Just like the regular version of Analyzify, our server-side tagging setup will be served under your properties. We will not collect or pass any data to our properties. All the data will flow into your own Google Analytics, Google Cloud and GTM accounts. Our team will be responsible for the setup and validation.

Shopify stores use different coding methods and apps to set the add-to-cart function, and unfortunately, there is no easy way to add this event on GTM.

So, we would highly recommend using an app like Analyzify to achieve this.

Technically no, but practically, yes. You can use GTM without using data layers, but if you do that, you won't be able to pass specific data (e.g. product ID, name, order total revenue, etc.).

You can only use the general tags like Google Analytics 4 - which works on all pages. However, you can't use Google Ads Conversion Tracking properly, because you again need some information like the order ID, revenue, currency, and a few others.

Analyzify provides open-source data layers for Shopify merchants.

You can set up GTM on Shopify's checkout pages using the "checkout.liquid" file. However, this is only possible and available for Shopify Plus merchants at the moment.

The good news is, Shopify announced that this will soon be available for all plans!

There are some work arounds - but we DO NOT recommend them. They don't work properly, and they can even break your existing tracking in the process.

Firstly, Enhanced E-commerce (EE) is a Universal Analytics feature, and you do not need to use Google Tag Manager to set up Enhanced E-commerce on Shopify.

You can follow our Universal Analytics Complete Setup guide to achieve a full Enhanced E-commerce tracking.

Because of the "checkout.liquid" file limitations, setting EE through GTM is only possible for Shopify Plus clients. If you are one and still wish to set it up, you can use Analyzify to achieve this.

The "Purchase" data layer is made to allow you to track purchases and set up conversion tracking properly.

Analyzify's "Shopify purchase" data layer can be used in the following tags / conditions:

  • E-commerce tracking in Google Analytics 4,
  • Enhanced e-commerce funnels & goals in Universal Analytics,
  • Conversion tracking in Google Ads,
  • Purchase event tracking in Facebook Pixel,
  • Purchase conversion tracking in Bing / Snapchat / Tiktok.

The "Product View" data layer is created to be triggered on Shopify's single product pages and send the product-relevant data to GTM. This will allow you to have proper "Products" reports on Google Analytics 4, in addition to many other benefits.

Analyzify's open-source "Shopify Product View" data layer can also be used in the following tags / conditions:

  • "Product view" in Google Analytics 4,
  • "Viewed product" and dynamic remarketing in Google Ads,
  • "View content" in Facebook Pixel, and many others...

Definitely yes. GTM is useable for non-Shopify Plus stores as well. You can add the GTM container to theme.liquid file and order processing additional scripts.

The only limitation that regular Shopify stores have is NOT being allowed to edit the checkout process due to checkout.liquid file limitations.

Purchase tracking and other user behavior metrics/reports are so crucial and you will still have a majority of the events/reports.

Google Tag Manager and all other tracking codes will still WORK on every page + order processed (thank you page) but the checkout steps won’t be included.