Analyzify & Google Tag Manager Integration

Seamless Shopify - Google Tag Manager Integration

Set up GTM on Shopify with ease

Shopify merchants accredit Analyzify as the most effective and reviewed GTM solution on the Shopify app store. Set it up effortlessly and have a GTM integration that works within minutes.

Not only for Shopify Plus stores

Analyzify users with different Shopify plans are inspired to discover the all-inclusive solutions we deliver. Establish a GTM integration that thrives for non-Shopify Plus stores, as well.

A complete solution

Secure an advanced data layer and comprehensive GTM container tailored for your Shopify store: Tailored for your store during onboarding, ready to work right away.

Analyzify - GTM Features

Set up Google Tag Manager and all of its components to have an accurate, powerful, and flexible data foundation with a few touches.

Google Analytics 4

Optimize all e-commerce events and user/order/product-level data.

Universal Analytics

A problem-free & flawless alternative to Shopify’s native integration.

Google Ads

Remarketing pixels, classic and enhanced conversions - with enriched data.

Facebook Pixel

Browser-based FB Pixel and server-side(*) FB Conversion API.

Bing Ads (UET)

Microsoft’s UET tags with all possible events.

Need more?

40+ tags with 70+ variables. Ready to add new tags.

Data layer variables
Events

All these variables are attached to the correlated events. The data layers are perfectly structured and connected with the Google Tag Manager as custom triggers and variables.

Product-Level	Order-Level	User-Level
Product Name	Order ID	User ID
Product Category	Order Total Price	User Type
Product SKU/ID	Order Shipping Price	User Recency
Product Google Feed ID	Order Tax	User Frequency
Product Type	Order Coupon Code	User Monetary (Total Spent)
Product Category	Payment Type	User Order Count
Product Brand	Payment Currency	User Email (hashed)
Product Total Price		User First Name
Product Shipping Price		User Last Name
Product Quantity		User Phone
Product Tax		User Address
Category/Collection Name		User Zip Code
Category/Collection ID		User City/Province/Country

Event Name	Trigger	Data
Global	All Pages	Page-level, user-level
Product Impression	Collection/Category pages	Product-level data of all products that are impressed
Product Click	Product Click in any listing	Product-level
Product Detail	Single product page	Product-level
Add to cart	A product added to the cart	Cart details (including products)
Initiate Checkout	Started checkout steps	Cart details (including products)
Checkout Steps	All checkout steps*	Cart details (including products)
Purchase	Thank you page	Order details, user-level data, products

Customizable & Open

Fully customizable data layers & GTM.

No secrets, no behind-the-door actions.

We inject the data layers into your theme/store openly. We don’t use any external files or scripts.

All the assets, including Google Tag Manager and Google Analytics, are yours to keep. We only get to have temporary access if you need our help.

In this way, you have full ownership, control, and customization possibilities. You can always use our detailed guidelines and team’s help in case you need help!

100% Data Ownership

We don’t host any data - all yours!

As a European company, we care about your company and your clients’ privacy. Our servers or properties are NOT USED at all.

All Analyzify assets are hosted on your properties. You have full control and ownership over your data and assets.

We inject the data layers into your theme/store openly. All the assets, including Google Tag Manager and Google Analytics, are yours to keep. We only get to have temporary access if you need our help.

Accurate and Simplified

Data analytics on Shopify

Seamless integrations
Empowered data
World-class support

Shopify Data Layer All e-commerce events and relevant data

Shopify - GTM Integration Customizable & tailored GTM container

Shopify - GA4 integration Complete GA4 e-commerce integration

Shopify - Google Ads Accurate conversion tracking + remarketing

GDPR Compatible Make your store 100% GDPR Compatible

How Analyzify works

01Onboarding

Analyzify’s onboarding wizard will get the necessary information from you and guide you through the whole process with videos and FAQs.

02Setup

Beginner-friendly, step-by-step, video-guided, and well-documented setup process. Our team is right next to you if you ever need a hand.

03Validation & Audit

We love double-checking. Follow our validation steps or provide access to our team and we will validate your data and setup.

One-Time Fee - Including the App, Setup, Support

Analyzify is a great deal - it doesn’t have any ongoing costs. Our price includes the app, custom setup, and world-class support.

$449

One-time fee per store Install Now

What's included?

Complete GTM Container
Advanced Data Layers
Data Validation & Setup Audit
Google Analytics 4 Setup
Google Ads Pixels & + Enhanced
FB Pixel, Bing, Pinterest and more
30+ built-in tags
Video-guides, in-depth tutorials
3-months support (*)

Can you set everything up for me?

Analyzify is designed to be a beginner-friendly tool. Therefore, it provides you with a video-guided, well-explained onboarding & setup process.

Still, keep in mind that we are more than happy to give you a hand if you ever need our help with the setup. You will just need to give access to our team for your store and Google properties, and we will complete your GTM, GA4, and Analyzify setup at no extra cost.

I don’t know anything about Google Tag Manager. Can I still use Analyzify?

Definitely, yes! Our tool is totally beginner-friendly and we have detailed video guides for you regarding each step. Our support team is also more than happy to jump in and execute the needed steps on behalf of you if you run into any trouble.

Analyzify will deliver a pre-built Google Tag Manager container with your information and tracking IDs inserted in it. What you will only need to do is to import that GTM container into your Google Tag Manager account, and publish the changes. It is approximately a 15-minute process, and you’ll be presented with detailed video tutorials for each step.

Can Analyzify be used by non-Shopify Plus stores?

Analyzify is perfectly compatible with non-Shopify Plus stores. Purchase tracking and other user behavior metrics & reports are incredibly crucial for any store, and you will still have a majority of the events/reports with a regular plan.

The only limitation for regular Shopify stores is that they are NOT allowed to edit the checkout process. So, Google Tag Manager and all the other tracking codes will still work on every page, including the order processed page (aka. "thank you" page), but the checkout steps won’t be included.

I don't have any technical knowledge. Can I still set up Analyzify myself?

Yes! Analyzify is totally a beginner friendly app, and you don't need to have any prior technical knowledge. We offer technical guidance, FAQs, and video tutorials on each step, and our support team is always just one message away!

Will I be able to create new tags using your data layers?

Definitely yes. You can always use the variables and triggers in Analyzify's GTM Container to make new tags according to your needs.