Google Shutting Down Universal Analytics. Ready for GA4?
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4 min read
We have been waiting for that day - and finally, it has arrived. Google has announced that Universal Analytics (aka…
Latest GA4 Updates & Tips & Tricks That You Will Love
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5 min read
Let’s love Google Analytics 4 together. Although it’s commonly doubted if it’s better than Universal Analytics or…
Important eCommerce reports in Google Analytics 4(GA4) for Shopify Stores
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7 min read
In this article, you'll find the most important Google Analytics 4 reports that you should check out regularly for your…
Discrepancy Between Google Analytics & Shopify
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7 min read
The truth is that Google Analytics and Shopify don't always get along well. They need a little attention and help.…
Analytics Health Check Part 2: Double Pixels & Internal Traffic
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6 min read
We will diagnose the double Pixel problem and show you how to fix it. We will also cover Internal traffic and its exclusion.
Analytics Healthcheck Part 1: Direct Traffic & Self Referrals
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8 min read
A health check on your Google Analytics account and ways to apply the best practices and fixes - especially for Shopify stores.
Exciting Features of Google Analytics 4 for Online Stores
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5 min read
The new variant of Google Analytics, GA4 is still going through the development phase, and Google is shipping new features…