Google Tag Manager & Analytics App - Shopify

Analyzify helps you collect essential data about your customers, marketing channels, and sales through a variety of channels including Google Tag Manager, Google Analytics 4, Facebook Pixel, Google Ads Conversions, Universal Analytics, and many others for your Shopify store. It’s time to make some informed decisions.

Analyzify 5 star shopify app
GTM &  Analytics App - Shopify

Here Is What Analyzify Does

Analyzify is an all-in-one Shopify data-analytics app that takes care of all of your data collection and tracking needs for your Shopify store. You can set up the app within 8 minutes to start accumulating meaningful data through multiple channels. Our extensive and diverse experience working with Shopify means we know how challenging it can be to collect and evaluate the right data that allows you to make the right decisions based on real metrics.
Analyzify makes that process quicker and easier for you.

Shopify GTM

Google Tag Manager (GTM)

Insert GTM into your Shopify Store within a minute and get a ready-to-go GTM container that is tailored just for your store.

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Shopify Analytics

Google Analytics (GA4 + Universal)

Set up Google Analytics 4 (GA4) and Universal Analytics Enhanced Ecommerce with many custom dimensions and metrics.

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Data Audit

Data Analytics Audit & Setup

Our team is more than happy to audit your current data analytics and do the setup according to your unique needs at no extra cost.

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Google Ads - Shopify

Google Ads Conversions

Set up micro and macro conversions, get all sales data and have remarketing ready in your Google Ads account.

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FB Pixel - Shopify

Facebook Pixel Events

Get all the important events in your Facebook Pixel together with your dynamic retargeting lists.

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GTM Integrations

30+ Integrations

Using our advanced dataLayers and GTM Setup, you can integrate with Pinterest, Twitter, Linkedin, Tiktok, and many others.

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Shopify App For Informed Decisions

A Shopify App For Informed Decisions

Make informed decisions with data analytics. Without any coding expertise, you can set up Google Tag Manager, Google Analytics 4, Facebook Pixels, and Universal Analytics Enhanced Ecommerce into your Shopify store.

  • Collect crucial data about marketing, sales, customers, and conversions
  • Get highly insightful visualized reporting for informed decision-making
  • Set up multiple analytics tools without any coding experience
  • Group content and optimize your sales funnel based on insights
  • Use built-in integrations including Google Ads, Criteo, and Facebook Pixels
  • Access to advanced data points such as user recency, type, frequency, and more

Google Tag Manager & Google Analytics 4 For Your Shopify Store

Analyzify helps you become an empowered Shopify business as you rely on the most relevant and latest data that enables you to improve your sales and marketing strategies leading to better conversion rates and return of investment (ROI).

  • A complete and tailored Google Tag Manager setup,
  • The recently launched Google Analytics 4 setup,
  • 24 key metrics are being sent via advanced dataLayers,
  • 76 custom variables and metrics are being sent to Google Analytics,
  • User-focused data points such as user recency, type, frequency, and more.
GTM & Google Analytics 4 For Your Shopify Store
Shopify Analytics

Shopify - Google Tag Manager App

Our world-class support team is more than happy to complete your setup. You should just choose the “Done-For-You” setup option and provide us the necessary access. You can also choose the “Do-It-Yourself” setup option and complete your setup within minutes.

"The support is above and beyond anything I've received in any other app "

CB Music Centre

"Also now have much more detailed Analytics , great app great support and after sales support. "

Olio Sommariva

"The support is fantastic, they customized everything for my store! Super recommended! "

Kichri Store

How Analyzify Works

Our team is more than happy to help you with the setup. Depending on your case, we offer two setup options "Done-For-You" and "Do-It-Yourself"

Analyzify Setup
Install Analyzify

Get Analyzify from the Shopify app store. Our app is user-friendly and offers live chat support.

Analyzify Manual Setup
"Done-For-You" or "Do-It-Yourself"

You can set it up yourself and have our team complete everything on your data analytics in a business day.

Analyzify Data Validation
Data Validation & Delivery

We watch and audit your data in the following days. We also deliver you an educational delivery video tailored for your store.

What Our Clients Said About Analyzify

We are thrilled to have many happy clients. You can also check the public reviews on Shopify App Store.

"So glad we went with Analyzify. Amazing value and a super helpful tech team who spotted a bunch of tracking disasters and fixed them. Really happy :)"


"These guys are the real deal; we had thrown everything at our disposal for fixing our Google Analytics tracking issues with our shopify store but nothing worked. They not only fixed the GA tracking but also setup GA4. Absolutely amazing"

Avengarde Global

"The analyzify team went beyond just installing G4 through tag manager. When I was trying to do it myself I realized that i needed to spend a lot time on figuring out what events, triggers and tags to install. If i were to do everything that analyzify did i would have had to spend days just learning how and what to do. The video that explains everything that they did and the suggestions given are the icing on the cake. Thank you!"


"Great app, amazing support, very happy with the purchase. It's great to finally have the proper GTM set up, only regret is that we didn't discover this app sooner. Thanks to the whole team!"

Dog's Lounge

"Amazing customer service and the whole Analyzify team is fantastic, really helped iron out some reporting issues after the iOS updated which helped BIG TIME! Thanks so much Analyzify team!"

Alpha Sole

"You are not just getting a clever app that will save you hours of setting up your analytics but also the amazing customer service. They are super helpful and ready to answer any question you may have. I am very happy with the purchase. Thank..."

Cream Chargers NZ

"This is an analytics powerhouse of a service. Amazing people who over-deliver on everything.. Best investment we have made in understanding our stores performance."

Naturally Boosted

"Great plugin to have all the data on your Store and the various visitor behaviors! (and therefore do very powerful marketing actions) The support is fantastic, they customized everything for my store! Super recommended! "

Olio Sommariva

"After another app completely messed up and shopify failed to resolve we had approached Analyzify where we not only had solved the problem of the tracking but also now have much ore detailed Analytics , great app great support and after sales support. "

Kichri Store

"I have been working with these guys for a few weeks now, and absolutely nothing short of amazing! The support is above and beyond anything I've received in any other app, and the product opens up so much data and information to drive the growth and success of the business, its hard to believe at first. The data is instantly relevant, and actionable. In todays marketplace with everyone moving to online, this is the edge businesses like mine need to stand out, and the Analyzify team have been with me every step of the way. Awesome, Amazing, Insightful and a probably the best value on the entire Shopify App Store. "

CB Music Centre

"Great app and great support. They set up our GTM and Google Analytics 4 accounts and even made an educational video call with us to show how we can benefit from GA4. Highly recommended. "

Dirty Boots & Messy Hair

"Such a helpful team behind this app. They helped me get started and went above and beyond to get us setup how we wanted. Thanks!!. "


"Our store has a complex setup with a few external domains. The app worked great with Google Tag Manager and Analytics 4. The support also helped us with cross domain tracking very much. "

Vanmate Van Alarms & Van Security

"We wanted to get greater control over event tracking via GTM to improve our understanding of how customers are interacting with our store. We struggled with the frankly complicated setup until we came across Analyzify. It has been the perfect solution for our requirements and the dev team are truly outstanding. They patiently answered our queries and have been quick and efficient in resolving our support requests. Wonderful product by an even better team, highly recommend them if you wish to understand your customers better and boost your sales! "

My Scoot
One-Time Fee - Including the App, Setup, Support

Analyzify is a great deal - it doesn’t have any ongoing costs. Our price includes the app, custom setup, and world-class support.

One-time fee per storeInstall Now
What's included?
  • Do-It-Yourself Setup Option
  • Done-For-You Setup Option
  • Data Analytics Audit & Strategy
  • Advanced dataLayers
  • Complete GTM Setup
  • Google Analytics 4 Setup
  • FB Pixel, Ads Conversions
  • And 10+ built-in tags
Shopify’s native reports will not be enough to run and optimize professional marketing campaigns. Shopify provides you a simple report interface with the most basic data. Shopify’s native integration doesn’t support Google Tag Manager, Google Analytics 4, and many other related parties. You need an advanced tracking & reporting setup to maximize your ROI.
Definitely, yes! We offer a Done-For-You setup option at no extra cost. Furthermore, Analyzify will provide you a pre-built Google Tag Manager Container with your information and tracking IDs inserted in it. What you will only need to do is importing that into your Google Tag Manager account and publishing the changes. It is an 8 minutes process. We have detailed video tutorials for each step.
Definitely yes. Our team will complete your GTM & GA4 & Analyzify setup at no extra cost. You will just need to provide access to our team.
We have been working in the data analytics field for more than 5 years and we built Analyzify because we helped many Shopify clients with their data problems.

Analyzify works great over 30 stores now and rapidly growing. All of our clients are very happy as seen in our client reviews. We are happy to take necessary actions unless there are case-specific problems. Data can never be 100% accurate for many technical reasons. However, it should be over 95% consistent.

We assure you we will take action in case the results are not accurate and bring the data to the best possible point. We are happy to do a manual approach as well. We care about our customers.

Last but not least, we offer a full refund guarantee. You can send your questions directly to us in case you have any.
Analyzify is perfectly compatible with non-Shopify Plus stores as well. Purchase tracking and other user behavior metrics/reports are so crucial and you will still have a majority of the events/reports. The only limitation that regular Shopify stores have is NOT being allowed to edit the checkout process. Google Tag Manager and all other tracking codes will still WORK on every page + order processed (thank you page) but the checkout steps won’t be included.
We aimed to create this free tool to record sales & revenue data to help your marketing ROI and receive better GA4 E-commerce reporting.

It is normal the product and other details in your reports are missing because the Purchase Event is only sending the purchase data. The complete GA4 e-commerce setup requires a more complex structure and preferably through Google Tag Manager (GTM).

If you are familiar with the code, you can try adding other details into your Purchase Event code as well. It will require some testing as there is no easy solution to work in all stores, as mentioned in our tutorial.

Alternatively, you can purchase our app, and it will give you all e-commerce reports in-depth and many other user-based reports. The data will pass through Google Tag Manager (GTM), so you will have the opportunity to use it in other channels (Ads, Facebook Pixel, etc.) as well.

Our team will help you with the setup. We also have an offer* of complimentary 1 hour individual GA4 & GTM training with our expert.
Analyzify tracks too many events/actions that Shopify native integrations will not do such as product list visits, product list/category clicks, etc. and it comes with the new version of Google Analytics, GA4 along with the current setup -which is not supported in the native integration. Analyzify also provides you a well-designed dataLayer which means you could extend your 3rd party implementations with other marketing partners with ease. Analyzify offers you direct support to configure your GA account to get the best from Analyzify like content grouping, custom dimensions, goal setup, etc. Last but not least, Analyzify comes with a detailed Google Data Studio report where you can see all the important reports in detail.