Problems We Solve

Missing GA4 e-commerce data/reports

Analyzify comes with a complete Google Analytics 4 setup, including all e-commerce reports.

Google Analytics & Shopify data inaccuracy

Although 100% match is not possible; Analyzify improves accuracy to the best possible ratio - usually above 90%.

Checkout funnels not working

We help you set up and utilize checkout funnels. It is available for all Shopify merchants in UA, and only for Shopify merchants in GA4.

Conversion tracking & goal setup missing

UA & GA4 has the “purchase” as a default conversion on e-commerce reports. We guide you through the setup for other micro conversions.

Payment & checkout providers in referrals

Seeing Stripe, PayPal, KlarnaPayments, Recharge, and etc. on your referral reports? Our team and guides will help you fix it.

Too much direct traffic in Google Analytics

Our setup increases the accuracy of your attribution. That boosts your direct traffic ratio to reasonable numbers.

FB & Instagram ads are not in Google Analytics

Seeing them as referrals or not seeing them at all? You’ll get guidance from our app & team to have them on your reports properly.

Product List Reports not working in Google Analytics

Shopify's native integration does not support the product list reports, but we do. With our setup, you will be able to see the product lists (collection, category) on your reports.

User ID - User Lifetime value data

Our setup pushes all the user-level metrics into GA4 and UA. You can easily set user-level reports with our documentation’s help.

Conversion tracking not working

Accurate & reliable conversion tracking using Google Tag Manager. Purchase, cart, user-level data is also included.

Global Site Tag - dynamic remarketing setup errors

A powerful, customizable alternative to the native integration. Dynamic remarketing setup through GTM works seamlessly.

Google Ads & Shopify data inaccuracy

Missing conversions or counting multiple? Analyzify delivers the best solution for you.

Wrong attribution model

90% of Shopify merchants go for the wrong attribution model. Our guides will help you choose the one that produces the perfect outcome for your case.

I don’t know how to use Google Tag Manager (GTM).

No worries! Most of our clients are not experts. Our setup-validation wizards, knowledge base, and support team will guide you through it.

Our GTM and data layers are a mess.

We have seen worse than that! Our setup guides and support team are more than happy to help you with your specific case.

I don’t have proper data layers

Analyzify injects fully functional data layers into your store. If some events do not work as they are supposed to, our support team will jump right into the case.

I am not a Shopify Plus client and I can’t use GTM.

You definitely can. You will only miss the checkout steps tracking. 7 out of 8 e-commerce events and reports will be working perfectly.

I am using 3rd party apps and that messes up my tracking.

3rd party solutions (page builders, checkout, upsell, recurring payment apps) definitely make tracking much more difficult. We’re setting up tracking for the ones where it works.

I want to set up new tags on GTM.

That’s great. You can use our triggers and variables to add new tags or manage the existing ones. Our support team is also there to help you.

My store is not GDPR compliant.

Unfortunately, that is the case for most stores. The Analyzify app, our team, and integrated solutions will ensure that your store complies with GDPR.

GDPR & GTM not working together.

That’s a complex setup, but don’t worry - we’ve got you covered! GDPR compliance is a breeze with our specially-crafted GTM container. Analyzify is integrated with three different reliable cookie consent solutions, and we also provide audit & setup services for GDPR.

Pixels keep working before or without consent.

That means your store is not GDPR compliant. All pixels and cookies should be blocked before consent is provided.

I want to use Google Consent Mode.

Analyzify GTM setup uses Google’s consent mode.

My Analytics is completely messed up because of GDPR.

That shouldn’t be. Most visitors actually provide consent so you should still have a significant amount of data on your Analytics. There must be something wrong with your setup, in this case.

I don’t know what I should do to be GDPR compliant.

It’s okay: We deliver the best solution for you. You can use our top-notch guides and tutorials, or purchase our additional service.

Anything else?

We have fixed far too many problems up until now. We couldn’t list all of them here. If you have a specific problem, check out our documentation or contact our support team.

We love challenges.

How Analyzify works


Analyzify’s onboarding wizard will get the necessary information from you and guide you through the whole process with videos and FAQs.


Beginner-friendly, step-by-step, video-guided, and well-documented setup process. Our team is right next to you if you ever need a hand.

03Validation & Audit

We love double-checking. Follow our validation steps or provide access to our team and we will validate your data and setup.

One-Time Fee - Including the App, Setup, Support

Analyzify is a great deal - it doesn’t have any ongoing costs. Our price includes the app, custom setup, and world-class support.

One-time fee per store Install Now
What's included?
  • Complete GTM Container
  • Advanced Data Layers
  • Data Validation & Setup Audit
  • Google Analytics 4 Setup
  • Google Ads Pixels & + Enhanced
  • FB Pixel, Bing, Pinterest and more
  • 30+ built-in tags
  • Video-guides, in-depth tutorials
  • 3-months support (*)

We have been working in the data analytics field for more than 5 years. We have developed Analyzify to help Shopify clients with their data problems.

Analyzify has been a favorite solution of more than 900 stores now, and the number is rapidly growing. As it can be seen in our client reviews, all of our clients are pleased with what they get, and we are always happy to take the necessary actions unless there are case-specific problems.

It’s a fact that data can never be 100% accurate due to many technical reasons. However, you should also note that your data must be consistent for at least 90% of the time.

We assure you that we will take action in case the results are not accurate, and bring the data to the best possible state. We are happy to take a manual approach as well, for we care deeply about our customers.

Analyzify is perfectly compatible with non-Shopify Plus stores. Purchase tracking and other user behavior metrics & reports are incredibly crucial for any store, and you will still have a majority of the events/reports with a regular plan.

The only limitation for regular Shopify stores is that they are NOT allowed to edit the checkout process. So, Google Tag Manager and all the other tracking codes will still work on every page, including the order processed page (aka. "thank you" page), but the checkout steps won’t be included.

We recommend using the official Google App for your product feed and re-marketing pixels, and Analyzify for your Google Ads conversion tracking.

We also strongly recommend you to read our "Shopify - Google Ads Playbook" if you wish to understand the topic fully.

Yes, Analyzify's tags use Google Shopping App's product ID format by default.

We recommend using the official Google App for your product feed & re-marketing pixels, and Analyzify for your Google Ads conversion tracking.

We also strongly recommend that you read our "Shopify - Google Ads Playbook" if you wish to understand the subject fully.

Enhanced Conversions (EC) is quite a new feature for Google Ads, and we don't recommend that you switch to EC entirely - instead, keep the regular conversion tracking as a primary conversion. Our recommendation is to set up EC as a secondary conversion.

However, we do offer a full setup option guide for EC, and our support team can also help if you face any issues.

Analyzify includes the Facebook Pixel tags on GTM. However, we wouldn't recommend using them unless you have a problem with the native integration or you have a Shopify Plus store.

We strongly recommend using the official Facebook App for your product feed, Facebook Pixel, and Facebook Conversion API setup. The native integration works quite well when the setup is done correctly.

For Shopify Plus stores, we additionally recommend Analyzify’s Facebook Conversion API connection (included in our server-side add-on), as we can send more data than the native integration.

For regular Shopify stores, the native connection is the best solution at the moment.

Yes! Analyzify is totally a beginner friendly app, and you don't need to have any prior technical knowledge. We offer technical guidance, FAQs, and video tutorials on each step, and our support team is always just one message away!