
Dashboard Overview
The Shopify Analytics Dashboard is designed for Shopify merchants, not for professionals. That’s why it is easy-to-view and effective.
The metrics and dimensions are quite clear. As seen in the graph, the core metrics are displayed in a card view. The percentage (#1) shows a comparison of the chosen time period to the previous one.
The inline table (#2) shows the results broken down into different dimensions. For example, it’s possible to see the sales channels such as Online Store and MBC Bundles & Product PACK app, as observed in the graph. Returning Customer Rate, Online Store Conversion Rate, Total Orders are some other core metrics that you’d want to check quite often.
Apart from the main Dashboard, there is also a Reports section in case you want to dig deeper.