Analyzify & Facebook Pixel Integration

An alternative to the native integration

Facebook Pixel tags through Google Tag Manager

A solid alternative to the native Shopify - Facebook B integration: Analyzify's GTM container includes all e-commerce Facebook Pixel events

Facebook Conversion API

A complete server-side integration including Facebook Conversion API events. Learn more about Analyzify server-side add-on.

Facebook data in Google Analytics

A seamless & correct UTM setup to help you pass the Facebook/Instagram ads traffic to Google Analytics.

Accurate and Simplified

Data analytics on Shopify

Seamless integrations
Empowered data
World-class support

Shopify Data Layer All e-commerce events and relevant data

Shopify - GTM Integration Customizable & tailored GTM container

Shopify - GA4 integration Complete GA4 e-commerce integration

Shopify - Google Ads Accurate conversion tracking + remarketing

GDPR Compatible Make your store 100% GDPR Compatible

How Analyzify works

01Onboarding

Analyzify’s onboarding wizard will get the necessary information from you and guide you through the whole process with videos and FAQs.

02Setup

Beginner-friendly, step-by-step, video-guided, and well-documented setup process. Our team is right next to you if you ever need a hand.

03Validation & Audit

We love double-checking. Follow our validation steps or provide access to our team and we will validate your data and setup.

One-Time Fee - Including the App, Setup, Support

Analyzify is a great deal - it doesn’t have any ongoing costs. Our price includes the app, custom setup, and world-class support.

$449

One-time fee per store Install Now

What's included?

Complete GTM Container
Advanced Data Layers
Data Validation & Setup Audit
Google Analytics 4 Setup
Google Ads Pixels & + Enhanced
FB Pixel, Bing, Pinterest and more
30+ built-in tags
Video-guides, in-depth tutorials
3-months support (*)

What is Facebook Conversion API?

With Facebook Conversion API, all of the data a Shopify store generates can be sent to Facebook via a pixel, so that the marketing team or the Shopify store owner can calculate ROI and have an idea about which ads / ad copies / products / platforms / images perform better.

However, Facebook Pixel works at the browser level, so requests and data are processed through the visitor’s browser. Thus, it is vulnerable to ad blockers, iOS limitations, and browser cookie policies.

On the other hand, Facebook Conversion API works at the server level, so requests are sent directly to Facebook Servers from a Shopify Server or from your own server, depending on the Facebook CAPI Setup method you used in Shopify.

Can Analyzify improve my Facebook tracking?

Analyzify includes the Facebook Pixel tags on GTM. However, we wouldn't recommend using them unless you have a problem with the native integration or you have a Shopify Plus store.

We strongly recommend using the official Facebook App for your product feed, Facebook Pixel, and Facebook Conversion API setup. The native integration works quite well when the setup is done correctly.

For Shopify Plus stores, we additionally recommend Analyzify’s Facebook Conversion API connection (included in our server-side add-on), as we can send more data than the native integration.

For regular Shopify stores, the native connection is the best solution at the moment.

Can I use Analyzify and the Facebook app together?

Analyzify includes the Facebook Pixel tags on GTM. However, those tags are paused by default, and we wouldn't recommend using them unless you have a problem with the native integration or you have a Shopify Plus store.

Please read our playbook to fully understand the concept and learn up-to-date information.

How will Analyzify work with the native Facebook integration (Conversion API)?

We don’t recommend using the native integration and GTM at the same time. You should pause Analyzify Facebook Pixel tags on GTM if you are using the native integration.

Check out our Playbook: Facebook Pixel & Shopify to learn more about the subject.

Will my Facebook Ads data / reports be visible accurately?

Our app helps with that and increases the accuracy of your reports. We also provide help so that you can have a proper Facebook Pixel & Ads UTM setup to make sure your data is being passed to Google Analytics + Facebook as much as possible.

However, if you expect a 100% accuracy, there is no solution in the market to guarantee that due to user privacy and iOS 14.5 changes that have been around for some time now.