Google Ads Conversion Tracking Setup on Shopify

Step 6: Get Analyzify Shopify Enhanced Conversion code

Copy the long code block you see below. You will need to edit the top section with your own parameters.

{% comment %}
	Analyzify - Enhanced Conversions Tag V1.3
	SECTION 1: ONLY EDIT HERE
	Add your relevant values here. Detailed guideline: https://analyzify.app/hub/google-ads-enhanced-conversion-setup-on-shopify/
	{% endcomment %}


	{% assign gads_aw_id = "AW-111111111" %}
	{% assign gads_send_to = "AW-111111111/conversionlabelhere" %}
	{% assign product_id = "product_id_variant-id" %}
	{% assign product_id_prefix = "shopify_us_" %}
	{% assign gads_merchant_id = "222222222" %}
	{% assign gads_feed_country = "US" %}
	{% assign gads_feed_language = "EN" %}


	{% comment %}
	SECTION 2: DO NOT EDIT BELOW - ONLY EDIT SECTION 1
	{% endcomment %}

	<!-- Global site tag (gtag.js) - Google Analytics -->
	<script>
	  window.dataLayer = window.dataLayer || [];
	  function gtag(){dataLayer.push(arguments);}
	  gtag('js', new Date());
	  gtag('config', '{{ gads_aw_id }}', { 'allow_enhanced_conversions': true });
	</script>
	{% if first_time_accessed %}

		<!-- START Google Ads Enhanced Conversions  V1.3-->
		<script>
		var enhanced_conversion_data = {
		{% unless checkout.email == blank %}"email": "{{ checkout.email }}",{% endunless %}
		{% unless billing_address.phone == blank %}"phone_number": "{{ billing_address.phone }}",{% endunless %}
		{% unless billing_address.first_name == blank %}"first_name": "{{ billing_address.first_name }}",{% endunless %}
		{% unless billing_address.last_name == blank %}"last_name": "{{ billing_address.last_name }}",{% endunless %}
		"home_address": {
			{% unless billing_address.street == blank %}"street": "{{ billing_address.street }}",{% endunless %}
			{% unless billing_address.city == blank %}"city": "{{ billing_address.city }}",{% endunless %}
			{% unless billing_address.province_code == blank %}"region": "{{ billing_address.province_code }}",{% endunless %}
			{% unless billing_address.zip == blank %}"postal_code": "{{ billing_address.zip }}",{% endunless %}
			{% unless billing_address.country_code == blank %}"country": "{{ billing_address.country_code }}"{% endunless %}
		}
		};
		</script>
		  <!-- END Google Ads Enhanced Conversions  V1.3-->

		<!-- START Cart data V1.3-->
		<script>
		gtag('event', 'purchase', {
			'send_to': '{{ gads_send_to }}',
			'transaction_id': '{{ order.order_number }}',
			'value': Shopify.checkout.total_price_set.presentment_money.amount,
			'currency': Shopify.checkout.total_price_set.presentment_money.currency_code,
			'discount': discount(),
			'aw_merchant_id': {{ gads_merchant_id }},
			'aw_feed_country': '{{ gads_feed_country }}',
			'aw_feed_language': '{{ gads_feed_language }}',
			'items': items()
		});
		
		function discount(){
			return (Shopify.checkout.discount == null) ? 0 : Shopify.checkout.discount.amount;
		}

		function items(){
			var jsonarray = [];
			for (var line_item_count = 0; line_item_count < Shopify.checkout.line_items.length; line_item_count++){
				jsonarray.push({
					id: {% if product_id == "product_id_variant-id" %}'{{ product_id_prefix }}' + Shopify.checkout.line_items[line_item_count].product_id + '_' + Shopify.checkout.line_items[line_item_count].variant_id{% elsif product_id == 'variant-id' %}Shopify.checkout.line_items[line_item_count].variant_id{% elsif product_id == 'sku' %}Shopify.checkout.line_items[line_item_count].sku{% endif %},
					quantity: Shopify.checkout.line_items[line_item_count].quantity,
					price: Shopify.checkout.line_items[line_item_count].line_price
				})
			}
			return jsonarray;
		}
		</script>
		<!-- END Cart data V1.3-->
	{% endif %}
	{% comment %}
	END Analyzify - Enhanced Conversions Tag V1.3 Detailed guideline: https://analyzify.app/hub/google-ads-enhanced-conversion-setup-on-shopify/
	{% endcomment %}