You will see these kinds of errors if the product IDs on your product feed don't match with the product IDs on your remarketing pixels. They usually appear when you use multiple solutions for Google Ads, or if your product feed app uses another product ID format.

Follow our Google Ads Remarketing validation guide to find out where the error is, and then you can connect with the related parties to fix the issue. You can also contact our support team if you are an Analyzify client.

This error shows that your Google dynamic remarketing tags aren't set properly and they don't match with your product feed. Most probably, you are using a different product ID format (e.g. shopify_US_11111_2222 vs. 1111_2222) on your product feed compared to your dynamic remarketing tags.

Follow our tutorial to audit & validate your dynamic remarketing setup. You can also use Analyzify's remarketing pixel setup to prevent all sorts of issues and get expert help.

Yes, Analyzify's tags use Google Shopping app's product ID format by default. We recommend using the official Google app for your product feed & re-marketing pixels, and Analyzify for your Google Ads conversion tracking.

Yes! We used to recommend our customers to activate this feature as a secondary conversion because it did not work as perfectly: warnings or inaccuracies could come up even when it was set up correctly. Today, we trust the measurement of this feature, so we keep our "Primary Conversions as Enhanced Conversion" settings turned on.

Definitely yes! Analyzify's advanced data layers and Google Tag Manager setup increases the accuracy on your Google Ads tracking. We do send more data to Google Ads to increase the performance in general.

A mix of both! We recommend using the official Google app for your product feed and remarketing pixels, and Analyzify for your Google Ads conversion tracking.

We have interactive troubleshooting guides to help you detect and fix any possible issues.

We strongly recommend that you read our "Shopify - Google Ads Playbook" if you wish to have a great understanding of the topic. You can be sure that there won't be any mess if you use the official Google app for remarketing events and Analyzify for conversion tracking.

Our support team is also always ready to help if you have trouble solving your issues.

Analyzify is not just about quality software. We provide an all-in-all & turnkey data analytics setup for Shopify merchants, offering two different setup options:

  1. Done-For-You , 2. Do-It-Yourself.

You can choose your setup method during onboarding and change it later on according to your business needs. In addition to that, you get our team’s full support for the setup & validation phases at no extra cost.

With Done-For-You, you just need to provide all the necessary information for our expert team to audit your existing setup, and then we perform a setup crafted for your needs. We double-check all important settings and redundant codes & pixels on your Shopify store to complete your setup within 1-3 business days. We also run an extra validation process to check your data flow within the next couple of days. During all this, we keep in touch with you through a communication channel to inform you of all the updates and provide effective & fast solutions to your questions/special requests. By the end of this process, you get a clean, reliable, steady data analytics setup that counts!

With Do-It-Yourself, you get yourself a set of insightful onboarding guides so you can execute the setup easily by yourself. We provide detailed software tutorials to help you understand all the crucial points and guide you through the process. Plus, you can get our experts’ support to help you during or after the process in case you need it. You can also request expert validation after completing your setup so our team can make sure everything works correctly!

Analyzify is perfectly compatible with non-Shopify Plus stores. Purchase tracking and other user behavior metrics & reports are incredibly crucial for any store, and you will still have a majority of the events/reports with a regular plan.

The only limitation for regular Shopify stores is that they are NOT allowed to edit the checkout process. So, Google Tag Manager and all the other tracking codes will still work on every page, including the order processed page (aka. "thank you" page), but the checkout steps won’t be included.

Don't worry, we have prepared an in-depth, step-by-step tutorial to help you validate your Google Ads conversion tracking so that you can easily detect where the problem is.

Feel free to use our guide on Google Ads Conversion Tracking Validation - even if you are not an Analyzify client!

We strongly recommend using the official Facebook App for your product feed, Facebook Pixel, and Facebook Conversion API setup. The native integration works quite well when the setup is done properly.

For Shopify Plus stores, we additionally recommend Analyzify’s Facebook Conversion API connection, as we are able to send more data compared to the native integration.

For regular Shopify stores, the native connection is the best solution at the moment.

Yes! GTM has the Google Ads conversion tracking tags, and you just need to add the data layers on your "thank you" page, and then use GTM's Google Ads conversion tag to pass the relevant data.

We also have a video tutorial series on Youtube for this specific topic, so be sure to check it out.

While it is possible to manage multiple currencies and target markets through Google Merchant Center, the native Shopify Google app doesn't support this.

If you still wish to achieve this, you should use another Google product feed solution.

To verify your store, you should get an HTML tag from Google Merchant Center (GMC), and place it into your Shopify store. Here's how:

  1. Click the gear icon on top of GMC, then click "Business Information" > "Website" > "Add an HTML tag Method".

  2. Enter your website URL, pick "I have access to my server", and move on with "Add an HTML tag to my homepage".

  3. Copy the HTML snippet and paste it into your theme by going to your Shopify account and clicking "Admin" > "Online Store" > "Themes" > "Active Theme" > "Edit" > in the "theme.liquid file".

Now your store is verified on GMC!

This usually happens when you use several resources to track your conversions. For example, you might be using Google Tag Manager and code blocks at the same time, or you might have activated different conversion resources (e.g. Google Analytics and Google Ads Global Tag) to work simultaneously.

You can check our in-depth guide on Google Ads Conversion Tracking Validation, even if you are not an Analyzify client!

Global Site Tag (aka. GTag) is responsible for sending data from your website to Google Ads for remarketing and performance enhancement purposes. This error happens when you don't have a proper remarketing setup on your website. Follow our Google Ads - Shopify playbook to make sure your settings are correct. You can also contact Analyzify's support team if you are an existing client.