Analyzify's Universal Analytics integration (through GTM) is more efficient than the native integration. However, Shopify has some limitations (lack of the "checkout.liquid" file) for non-Shopify Plus clients about the checkout process tracking.

So, even though Analyzify's UA integration is better, it won't work on the checkout pages for non-Shopify Plus clients. Because of this, we strongly recommend using GA4 through Analyzify's GTM and native UA integration for non-Shopify Plus clients. In short, you shouldn't remove it and keep the native integration.

Shopify Plus clients should choose our UA integration through GTM because it works better than the native one. In that case, you can remove the native integration and activate our UA tags on Google Tag Manager.

Analyzify's core setup is based on Google Analytics 4 (GA4). Hence, we strongly recommend using GA4 with Analyzify so that you can take advantage of the new and default version of Google Analytics.

Keep in mind that you should use Universal Analytics (UA) and GA4 together (aka. parallel tracking). However, you are free to pause the GA4 tags on Google Tag Manager if you don't want to use them together for a specific reason.

You can follow our step-by-step tutorial to create a new Universal Analytics property.

Technically, there is not really much difference. Upgrading from UA to GA4 only carries over some settings, which is recommended.

You can follow our related guide on creating a new GA4 account through UA.

Yes! Analyzify is totally a beginner friendly app, and you don't need to have any prior technical knowledge. We offer technical guidance, FAQs, and video tutorials on each step, and our support team is always just one message away!

Ideally, yes. Shopify Analytics apps (like Analyzify) increases the accuracy, enriches the data, and solve known problems with the Shopify - Google Analytics connection.

Analyzify is perfectly compatible with non-Shopify Plus stores. Purchase tracking and other user behavior metrics & reports are incredibly crucial for any store, and you will still have a majority of the events/reports with a regular plan.

The only limitation for regular Shopify stores is that they are NOT allowed to edit the checkout process. So, Google Tag Manager and all the other tracking codes will still work on every page, including the order processed page (aka. "thank you" page), but the checkout steps won’t be included.

Google Analytics 4 (GA4) is the new and default version of Google Analytics. Even its first version has many features that weren't available in Universal Analytics (UA), and it will only get better with time.

On the other hand, GA4 misses some reports and features compared to UA. That's why you should use both of them.

Analyzify's core setup is based on GA4, hence we strongly recommend using GA4 with Analyzify so that you can take advantage of the new and default version of Google Analytics.

No. GA4 and UA are completely different properties. You will not lose your existing data in UA, but keep in mind that it also won't be carried over to GA4.

No. You should use Universal Analytics (UA) and Google Analytics 4 (GA4) together. Google recommends parallel tracking, and so do we.

Analyzify's core setup is based on GA4, hence we strongly recommend using GA4 with Analyzify so that you can take advantage of the new and default version of Google Analytics.

Google Analytics 4 (GA4) is the new and default version of Google Analytics, whereas Universal Analytics (UA) is the old version. We have a long-form content where you can read a detailed comparion between GA4 and UA.

Analyzify works through Google Tag Manager. Our Universal Analytics (UA) tags are paused by default, because most merchants use the native integration for UA. So it will not affect your existing native UA setup.

We strongly recommend using GA4 through Analyzify's GTM and native UA integration for non-Shopify Plus clients.

Shopify Plus clients can choose our UA integration through GTM because it works better than the native one.

There can be many reasons for this, so we advise you to check our in-depth guide for better understanding and solutions: Discrepancy Between Google Analytics & Shopify.

There can be multiple reasons for this. Your Universal Analytics should work properly if you are using the native integration. As for Google Analytics 4, there are several setup methods that we suggest.

Make sure to check our complete guide on the Shopify - Google Analytics Integration to learn about common mistakes and best practices for a seamlessly working Analytics.