Google Analytics - Detailed

Google has already sunsetted Universal Analytics. With that, Google Analytics 4 (GA4) has become the new default data analytics tool.

In this case, you should follow our related guide on Shopify & GA4 integration, which covers all you need to know about the integration and migration process.

Universal Analytics has already stopped working and been replaced by Google Analytics 4 (GA4). It means GA4 is now your default data analytics solution.

Analyzify’s setup is based on Google Analytics 4 (GA4). Hence, we strongly recommend using GA4 with Analyzify so that you can take advantage of the new and default version of Google Analytics.

Ideally, yes. Shopify Analytics apps (like Analyzify) increases the accuracy, enriches the data, and solve known problems with the Shopify – Google Analytics connection.

Google Analytics 4 (GA4) is the new and default version of Google Analytics. Even its first version has many features that weren’t available in Universal Analytics (UA), and it will only get better in time.

If you want to discover more about the differences between the two platforms, check out our comprehensive guide: Universal Analytics vs. Google Analytics 4.

Analyzify’s core setup is based on GA4, hence we strongly recommend using GA4 with Analyzify so that you can take advantage of the new and default version of Google Analytics.

 

No. GA4 and UA are completely different properties. You will still have access to your previously processed data in your UA property until July 2024, but keep in mind that it also won’t be carried over to GA4.

However, you can complete your migration from UA to Google Analytics 4 with all the right settings applied to take full advantage of Google Analytics 4.

Universal Analytics has stopped working, which makes this question invalid. However, you are advised to complete your migration from Universal Analytics to Google Analytics 4 so you can leverage Google’s default solution to data analytics.

Check out this complete guide to learn more about the migration process: A Complete Guide: Migrate from Universal Analytics to GA4

Google Analytics 4 (GA4) is the new and default version of Google Analytics, whereas Universal Analytics (UA) is the old version. We have a long-form content where you can read a detailed comparion between GA4 and UA.

There can be many reasons for this, so we advise you to check our in-depth guide for better understanding and solutions: Discrepancy Between Google Analytics & Shopify.

There can be multiple reasons behind that.

Make sure to check our complete guide on the Shopify & Google Analytics 4 integration to learn about common mistakes and best practices for a seamlessly working Google Analytics.

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